Understand The Culture And Business Activities †MyAssignmenthelp.com

Question: Discuss about the Understand The Culture And Business Activities. Answer: The essay talks about the significance of the culture while conducting the business activities and operations at international level. It explains that how culture affects the international business. Thus, the company needs to understand the culture of the different countries to evaluate and measure themarketing strategies and policies of the overseas country. There are various impacts of the culture on the international business. It affects the overall activities of the business adversely. In todays era business activities and operations are affected by the globalization of the economy. Globalization may be defined as a process where the social, cultural and economic activities are carried out across national borders. It is the process which does not bring equal and similar benefits to all the participants. The globalization focuses and monitors of its actions and attitudes in some division of the economic activity and some countries and region rather than acting everywhere. The international business across the world has become easier due to major changes in global politics, technology, educational opportunities. Thus, if the company operates and executes its business at a global level then culture affects the business operation of the firm (Samaha, Beck Palmatier, 2014). The culture is the sum of habits, beliefs, behaviors, and symbols that are crossed from generation to generation. Further, religion, communication, and languages are the elements of the culture which affect the international business. In addition, culture defines is a set of accepted and common rules and norms shared by the society. But in international business, these norms and rules could be quite different and difficult for colleague and employee in the overseas country. The three core areas of international business include communication, organizational hierarchy, and etiquette. Every organization has its different and distinct culture thus, manager and employees should understand and evaluate the organizational culture to develop and build meaningful strategies and policies (Brannen, Piekkari Tietze, 2014). The effective and unique organizational culture helps to increase efficiency and effectiveness across the world. It also helps to overcome on its competitors within the orga nization. An organization cannot use current methods and strategies of their own nation while conducting business at international level. Every region follows different culture, religion, rules, and regulations. When the company starts its business globally then various challenges and obstacles are faced by the company. It can affect the entire business operation of the firm. Further, culture can influence the business activities in different ways. The culture collisions and pricing difficulties arise while conducting business at international business. There are some recommendations have been given which should keep in mind before and during conducting at the global level (Ambos Hkanson, 2014). It is important that the company should inform about the customs and manners of the new culture before entering in the foreign region. The foreign culture differs from the home country thus it affects the business co-operation and activities in the foreign country. The organizational cultur e is significant and vital for the managers and top management which should be considered in the process of intrinsic and extrinsic rewards and feedback. The relation between levels of job satisfaction is the strong and excellent in the UK but it is weak in Japan. In this way, the international managers and top management will find it hard to motivate and encourage staff and employees through incentives and rewards. Sometimes, the companies do not understand the culture of the foreign country thus; the companies are not able to understand the expectations, needs, and requirements of the customers in overseas. They are not able to gain the competitive advantages and other benefits in the market (Poulis, Poulis Plakoyiannaki, 2013). The greater cross-cultural distance and difference in global companies can have negative and adverse effects in a foreign country and it hurts the goodwill and reputation of the country. Thus, the company does not provide satisfaction to the customers in the foreign market. As a result, the company has to bear ample of loss in the foreign market. Thus, the companies need to understand and evaluate the cultural values, rules, policies, and methods of a foreign country to operate and implement business activities effectively and efficiently (Turr, Urbano Peris-Ortiz, 2014). In international business, globalization also affects the business activities and cooperation negatively. Through globalization, the communities are failed to preserve their old custom, culture, and tradition. Thus, it affects the international business processes and policies negatively. Further, local industries could not compete and battle with their universal counterpart across the world. In addition, globalization is responsible to provide good working conditions to the labors but sometimes it is not able to provide such conditions to the employees thus it affects the business activities adversely. Thus, the culture plays a significant role while conducting business cooperation at international level (Turr, Urbano Peris-Ortiz, 2014). The companies need to evaluate the different cultural aspects to run the business smoothly at the global level. They should manage the various cultural differences across the world. The success and growth of the company depend on the culture, values , and customs of the foreign country. The culture plays a significant role to understand and measure the preferences, tastes, and requirements of the customers in the overseas country. It makes easy to adjust its advertising policies, product development, promotions and location of the local community. The culture also plays a vital role in personnel management across the world (Sousa Filipe Lages, 2011). Culture is important to understand themarketing strategy and policies of the foreign country. Through assessment of the cultural differences; the company can fulfill the needs and requirements of the customers in the world. It also helps to gain long-term revenue and profits across the world (Krasnova, Veltri Gnther, 2012). The cross culture is very consequent for the global business. The firms can build and develop effective and unique relations by understanding and evaluating the different countries culture. The company cannot run the business activities in foreign countries wi thout knowing and understanding the culture of different nations (Akaka, Vargo Lusch, 2013). Further, marketing strategies and approaches cannot be done without understanding the culture of the foreign country. On the above discussion, it has been analyzed that culture plays an integral role in international business. The companies must understand and evaluate the cultural differences of the various countries across the world. In this way, the companies can expand and flourish its business at international level. References Akaka, M. A., Vargo, S. L., Lusch, R. F. (2013). The complexity of context: A service ecosystems approach for international marketing.Journal of Marketing Research,21(4), 1-20. Ambos, B., Hkanson, L. (2014). The concept of distance in international management research.Journal of International Management,20(1), 1-7. Brannen, M. Y., Piekkari, R., Tietze, S. (2014). The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance. Krasnova, H., Veltri, N. F., Gnther, O. (2012). Self-disclosure and privacy calculus on social networking sites: The role of culture.Business Information Systems Engineering,4(3), 127-135. Naranjo-Valencia, J. C., Jimnez-Jimnez, D., Sanz-Valle, R. (2011). Innovation or imitation? The role of organizational culture.Management Decision,49(1), 55-72. Poulis, K., Poulis, E., Plakoyiannaki, E. (2013). The role of context in case study selection: An international business perspective.International Business Review,22(1), 304-314. Samaha, S. A., Beck, J. T., Palmatier, R. W. (2014). The role of culture in international relationship marketing.Journal of Marketing,78(5), 78-98. Sousa, C. M., Filipe Lages, L. (2011). The PD scale: a measure of psychic distance and its impact on international marketing strategy.International Marketing Review,28(2), 201-222. Turr, A., Urbano, D., Peris-Ortiz, M. (2014). Culture and innovation: The moderating effect of cultural values on corporate entrepreneurship.Technological Forecasting and Social Change,88, 360-369.